Courses are 16 weeks in length and are offered three semesters per year in Fall, Spring, and Summer. The program curriculum is guided by an Advisory Board of top industry experts, with courses taught by industry professionals and University of Florida faculty. The online Master of Arts in Mass Communication with a concentration in Digital Strategy includes 36 credit hours- 33 hours of coursework plus three final credits in a capstone course. University of Florida Online Master’s Concentration in Digital Strategy Create an efficient and effective user experience for websites.Improve business outcomes using Customer Relationship Management (CRM) tools.Develop meaningful branding that resonates with consumers.Generate leads through creative and strategic messaging.Create compelling copy for any digital channel from websites and email marketing to social media.Courses are designed to teach students how to:
The Digital Strategy master’s concentration is designed to challenge students to develop effective messaging to drive increased conversions and create loyal customers. What is Digital Strategy?ĭigital Strategy, also called digital marketing or online marketing, includes everything from online ad buying to inbound marketing. The University of Florida online Master of Mass Communication concentration in Digital Strategy is a first-of-its-kind program designed to produce graduates who are masters of digital marketing, including lead generation and management, engagement, and conversions.
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